Read Montague discussed neuromarketing on Virginia Conversations

Read Montague, Ph.D.

Read Montague, Ph.D.

Read Montague, director of the Computational Psychiatry Unit at the Virginia Tech Carilion Research Institute, appeared on Virginia Conversations, a program on Virginia Public Radio, on April 19, 2013.

Montague spoke about neuromarketing—particularly decision-making, social cognition, and how the human brain responds to advertising. Likening the power of thought to a “behavioral superpower,” he noted “the capacity to make cognitive choices [now] becomes something that’s incredibly powerful and flexible.”

Montague was joined by Thomas Becher, senior vice president at Neathawk Dubuque & Packett. Click here to listen to the interview.